The project “The Mineral Waters – A Bridge Between Cross-Border Regions and Cultures” had as a main objective to encourage both “people-to-people” and local development acti¬vi¬ties in order to achieve a sustainable cross-border impact and thus to facilitate the gradual alignment of economic and social development in both border regions. The target groups comprised the local populations of Smolyan and Doxato regions as well as all present and potential beneficiaries of different types of tourism including SPA, cultural, rural and cycling tourism. The main activities scheduled were organization of “Mineral Waters Cultural Festival” in Banite Municipality with including folklore performance and competition; promotion of SPA tourism and other tourist opportunities through live events, advertisement materials and training of tourist animators and organizers. Within the framework of the project there was developed a cultural and tourist information system available in three languages in Internet which to guarantee a sustainable cultural exchange and long-term cross border cooperation between the target regions.